Established a strategic content framework and introduced a scalable content program for top-of-funnel prospecting, 包括执行思想领导力, 市场洞察力, 产品更新, 和解释器内容.
Pioneered a successful 搜索引擎优化 strategy across six separate GTMs and two geographical markets via keyword optimization and targeted content, resulting in several new terms appearing on the 1st SERP and ranking for keywords outside of branded terms.
积极收集和维护行业, 竞争对手, 客户情报, leveraging data-driven insights to identify emerging trends and ensure the company's competitive edge in the market.
Collaborated closely with the product team on the product roadmap to determine key features to emphasize and create targeted campaigns highlighting new features and solutions.
自有品牌设计管理及社交媒体优化. Created a brand playbook that outlined editorial and visual style guidelines and other requirements when creating branded materials for internal or external use.
Improved corporate communications by updating internal communication templates covering internal messaging and executive correspondence and ensured consistent messaging alignment across all channels.